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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.,

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - Fifth edition. - 757 páginas.

ISBN: 0030949181

Subjects--Topical Terms:
Comercialización industrial
Comercialización--Estudio de casos

Dewey Class. No.: 658.8

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