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Schiffman, Leon G. (Nombre personal)
His Consumer behavior, 1978: t.p. (Leon G. Schiffman; Baruch Coll., CUNY)
Consumer behavior, 2010, ©2010: title page (Leon G. Schiffman; J. Donald Kennedy Chair in E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City)