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Bearden, William O., 1945- (Nombre personal)
His Handbook of marketing scales, c1993: CIP t.p. (William O. Bearden) curr. vitae (prof. of marketing, Univ. of South Carolina; b. 7-31-45)
His Handbook of marketing scales, c1993: CIP t.p. (William O. Bearden) curr. vitae (prof. of marketing, Univ. of South Carolina; b. 7-31-45)