Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
Tipo de material: TextoIdioma: Inglés Series Strategyzer series | Strategyzer seriesEditor: Hoboken : John Wiley & Sons, [2014]Fecha de copyright: ©2014Descripción: xxv, 290 páginas : ilustraciones en colorISBN:- 9781118968055
- 658.4012 23
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros | Arquitectura General | General | 658.4012 V215v [2014] | c.7 | Disponible | Uso permanente por Proy. Emprende RQuintero | 00432618 | |||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | Disponible | 00436639 | |||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.1 | Disponible | 00436640 | ||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.2 | Disponible | 00436641 | ||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.3 | Disponible | 00436642 | ||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.4 | Disponible | 00436643 | ||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.5 | Disponible | 00436644 | ||||
Libros | Negocios Internacionales General | General | 658.4012 V215v [2014] | c.6 | Disponible | 00436645 |
Incluye índice.
Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.