TY - BOOK AU - Fitzpatrick,Rob TI - The MOM test: how to talk customers and learn if your business is a good idea when everyone is lyint to you SN - 9781492180746 U1 - 658.45 PY - 2014/// CY - Leipzig PB - Founder Centric KW - ADMINISTRACION DE EMPRESAS KW - EXITO EN LOS NEGOCIOS KW - EMPRENDIMIENTO ER -