TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary business
SN  - 0030195284
U1  - 658.4 
PY  - 1997///
CY  - Philadelphia
PB  - The Dryden Press
KW  - MARKETING
KW  - COMERCIO
ER  -