Peppers, Don, <br/><br/>
The one to one fieldbook. The complete toolkit for implementing a 1 to 1 marketing program / 
Don Peppers, Martha Rogers y Bob Dorf. 
 - 406 páginas. . 
<br/><br/><label>ISBN: </label>038549369X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercialización<br/>CONSUMIDORES
<br/><br/><label>Dewey Class. No.: </label>658.8