TY  - BOOK
AU  - Diller,Stephen
AU  - Rhea,Darrel
AU  - Shedroff,Nathan
TI  - Making meaning: how successful businesses deliver meaningful customer experiences 
SN  - 0321552342
U1  - 658.812 
PY  - 2008///
CY  - Berkeley, California
PB  - New Riders
KW  - BIENES DE CONSUMO
KW  - COMPRAS
KW  - ASPECTOS PSICOLOGICOS
KW  - MARKETING
KW  - PLANIFICACION ESTRATEGICA
N1  - Incluye índice
ER  -