000			02072nam a2200337 i 4500
001			288350
003			UVAL
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006			a||||gr|||| 001 0
007			ta
008			231031s2020 nju gr 001 0 eng c
020			_a9781119551447
040			_aDIBRA _beng _erda _cUVAL
041	0		_aeng
082	0	4	_a658.4034 _222
100	1		_aBland, David J., _d1976- _eautor. _9240895.
245	1	0	_aTesting business ideas / _cwritten by David J. Bland, Alex Osterwalder.
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2020].
264		4	_c©2020.
300			_axiii, 348 páginas : _bilustraciones en color.
500			_aIncluye índice.
520			_a"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- _cProvided by publisher.
650	1	4	_aPLANIFICACION ESTRATEGICA _915110.
650	1	4	_aCONDUCTA DEL CONSUMIDOR _9229723.
700	1		_aOsterwalder, Alexander, _e, autor. _9151052.
776	0	8	_iOnline version: _aBland, David J., 1976- _tTesting business ideas _dHoboken, New Jersey : John Wiley & Sons, Inc., [2020] _z9781119551423 _w(DLC) 2019045538
942			_2ddc _cBK
999			_c288350 _d288350